SEO can be an amazing driver to help generate massive new customer interest. Given the fact that the average user now starts their journey with an online search today rather than reaching for the Yellow pages, by not being online and found on the 1st page can be costing you thousands of dollar in new customer sales and revenue.
In fact, according to https://seotribunal.com/, Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. Massive eh!
Copywriting: What’s branding got to do with SEO?
Having your site found in Google on the 1st page is like having a billboard all about your business available to thousands of eyeballs each and every day. Based on the numbers above the number of views to your business can mean 100’s of opportunity per day.
- Good SEO practices improve the user experience
- Users trust search engines and having a presence in the top positions
- SEO is good for the social promotion of your web site
- SEO is a powerful way to generate more brand awareness and sales
The SEO Difference
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The engines by themselves have no formulas to gauge the quality of content on the web. Instead, search technology relies on the metrics of relevance and importance, and they measure those metrics by tracking what people do: what they discover, react, comment, and link to.
Content is still king for SEO rankings
Besides the technical side, there’s the content side. Google values fresh and relevant content, which shows your website is alive and kicking. For that reason you should publish regular articles about a subject in your professional field and make it easy for people to share these articles. If people share your articles, make sure you include a link to your own website for additional referrals. The more pages organically link to your website, the more your website’s authority will grow in Google’s ranking
The internet has assumed such a central position in our lives that as a business owner, you can’t get around it. If you ignore online visibility, it’ll be at the expense of your brand recognition, image, your customer base and in the end, your revenue.