Search Engine Optimisation (known as SEO) is the ability to get your website found for phrases that relate to your service or product offering.
Many people don’t understand the importance of having a website found or just don’t really understand the value of having a website at all.
Having a website and having it listed well for search phrases can really help your business grow not only in New Zealand but also internationally –
overseas clients may be looking for products that you have to offer.
SEO: What to look out?
There are many companies out there that claim to be experts in this area, but beware, not all search engine companies are good at what they claim to be. Here is what I suggest you discuss before signing up to any search engine optimisation.
First of all, make sure they are based in New Zealand (it helps to have someone local, someone, who you can see and talk to in person if need be, to me it just makes sense) and if possible make sure they have some real exposure and experience in this field.
Ask for some evidence of their skills and don’t be afraid to ask for a reference from a customer or to see real evidence by asking them to showcase their skills by searching for phrases in search engines like Google & Microsoft Bing.
Search Engine Optimisation Wellington-based companies are a dime a dozen. Be sure to pick yours with care, and if possible make sure they can also help you make your website a better platform to sell from… after all, getting customers is one thing, but once you get them you need to make sure you are able to convert these visitors to buyers, leads, customers and sales! Until next time..
- Ensure you work with an agency that specialises in SEO is based in New Zealand, – even if they built your website – they may not understand SEO
- Make sure of your commitments with SEO (typically 12 months is required), and ask for the expected results upfront
- Look for references to their successes. Do a search yourself for your products and services, see who is at the top and ring them to see who they work with
- Partner only with Google certified teams and agencies – these seem to have the knowledge and experience around quality.